Ambigram Philosophy
The white shirt highlights the staple ambigram of the brand and its dual sided philosophy. The one wearing the shirt will see a different version than the one simply looking at it.
SYMBOLISM
SEE THE SYMBOLS
The Symbolism Collection represents the things we notice before we understand them. Symbols exist before explanation. Before we even recognize something, before we define it, we often notice an image, feeling, or pattern first. They create meaning before words ever do. This collection highlights the symbols that show us to look inward.
Orange Shirt
The orange shirt focuses on the vision of the brand and the journey inward. Four different symbols that represent the phases of Perspective and the path toward seeing the other side.